Emotion-Generating Mechanisms in Television Programmes
نویسندگان
چکیده
The aim of this article is to present the mechanisms mediatisation emotions in TV broadcasts relation messages concerning SARS-CoV-2 pandemic. pandemic time has radically changed way television works. production many programmes been suspended around world, and journalists editorial staff work changed, yet viewership during grew all over despite negative being generated.
 study relies on a qualitative analysis emotion-generating audiovisual image. research material was about March–June 2020. tools used permitted an content message its formal side (sound, image, graphics, music). final results were divided into two areas mechanisms: (forms) thematic (content).
 shows that especially evoked pandemic: threat, sadness fear. At level form, following revealed: visual enhancement, gradation, giving meaning, contrast generalization. In terms mechanisms, one can observe mechanism drama, accumulation (blocking), exposure, variable dynamics positive content, narrative mechanisms. observed generating may also lead manipulation recipient through repetition information or use authorities.
 conducted confirmed importance combining form as well strength, rhythmization specific message. be basis for relationship between cognition, reception content.
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ژورنال
عنوان ژورنال: Roczniki Kulturoznawcze
سال: 2023
ISSN: ['2544-5219', '2082-8578']
DOI: https://doi.org/10.18290/rkult231401.5